> Speaker
Markus Reitzig, London Business School
> Abstract
The valuation of intellectual property rights, particularly patents, is a notoriously difficult yet increasingly relevant task for strategists and technology managers. This 90 minute lecture is an introduction to the fundamental theoretical aspects and empirical challenges of the valuation of both individual patents and portfolios thereof. After defining the concept patent value for strategic managerial purposes, the lecture describes established valuation methods for individual property rights (cost-based and income-based approaches, including DCF, DTA/DCF and RO approaches) and discusses their pros and cons. Finally, the particular theoretical challenges of valuing patent portfolios are elucidated, and an overview and a practical example of a state-of-the art valuation used in academic research are presented.
> Participation
Participation to the seminars is free, thanks to the financial support of the European Investment Bank. Participation is capped to 50 people, based on the order of subscription. (Sorry, this subscription is close)
> Venue
Alma Graduate School
Villa Guastavillani
Via degli Scalini, 18
40136 Bologna
> Scientific Coordinator
Federico Munari - Department of Management, University of Bologna
Raffaele Oriani - LUISS Guido Carli and Department of Management, University of Bologna
> Organizer
Serena Morricone - Department of Management, University of Bologna
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